All children and young people can thrive
Our work is built on robust evidence about what children and young people need to realise this. Systems, communities and the adults around them play a vital role.
This, and our other big ideas below, underpin everything we do, shaping the way we support adults, influence and create lasting change.
Adults are far more influential than they realise
Children and young people do what we do, not what we say. Supporting adults - whether it’s parents, teachers, coaches, or community leaders - creates the strongest foundation for change.
Research from Harvard’s Graduate School of Education and the Center for the Developing Child shows the actions of these influential adults send powerful signals that shape values, behaviours, and wellbeing.
It takes a village
The culture, systems and communities surrounding children and young people shape their opportunities and outcomes. We focus on strategic change and building partnerships that help young people to thrive.
UNICEF Early Childhood Development Framework (2017) states that children’s development depends not only on parents, but also on the wider environment - including families, schools, services, and communities, that surround and support them.
We are all learners
Confidence, resilience and capability are developed through challenge, practice, reflection and growth.
Studies from Harvard and UNICEF show that when young people face challenges and reflect on them, their brains form stronger connections - proving that struggle is an important part of learning.
Prevention is better than cure
Upstream prevention delivers better outcomes and better long-term sustainability. By creating healthier and more supportive environments from the outset, we can improve outcomes for children and young people today, and over time.
The value of this approach has been proven in the Icelandic Prevention Model, which is the basis of our Planet Youth work in Scoltand. Research from LSE (London School of Economics) also shows that every £1 invested earlier saves over £5 later.
Developing programmes
Working together with communities and leaders to build a lasting, positive environment for young people to learn and grow.
Supporting individuals
Building confidence, resilience and wellbeing in children and young people by working with community programmes and partnerships to develop and empower the adults supporting them.